With openness as its sail, cross-border e-commerce is setting sail for a long journey; with industry as its foundation, characteristic industries are poised to take off. On March 6, at the launching ceremony of the 2025 Hunan Industrial Belt Platform Activity and the Changsha Complete Vehicle and Parts Special Matchmaking Meeting, Guo Ning, member of the Party Leadership Group and Deputy Director of the Hunan Provincial Department of Commerce, introduced that the Changsha Complete Vehicle and Parts Industrial Belt is the first stop of this series of activities and is also a leading stop for promoting the "digitalization and internationalization" transformation of traditional industries. Under the new model of "cross-border e-commerce + industrial belt", how can Changsha auto parts companies work together to "go overseas" and step onto the world stage?
In early spring, the Xiangjiang River is filled with whistles. Recently, at the Changsha Port Xianing Port, more than 100 cars from Changsha's complete vehicle and auto parts industry belt are leaving the dock via roll-on/roll-off ships and being exported overseas.
It is reported that these cars are produced by Changsha Xingtong International Trade Co., Ltd., a local enterprise in Changsha. The company has been focusing on automobile production for 13 years and expanding its automobile foreign trade business for 2 years. It has established forward warehouses in Cambodia, Ethiopia and other countries. Its main core directions are new energy wholesale business, oil vehicle new car exports and providing capital supply chain to meet the needs of different customers at home and abroad.
Chen Biao, the head of the company, said: "Two years ago, when we first started doing foreign trade business, we were hesitant and worried about personal safety, financial security, market feedback, etc. Facts have proved that only by bravely taking the first step to try can we fully understand the real situation of the foreign trade market, and specific analysis of specific problems can quickly promote the implementation of the project."
Under the situation of "not going overseas or being out", Changsha Xingtong International Trade Co., Ltd. has been chasing the international market. In just two years, the annual sales of automobiles have reached nearly 100 million yuan, and it is expected that sales this year will exceed 500 million yuan.
Chen Biao said that for the international market, the company has developed four-wheel drive modified cars, new energy vehicles, etc., which are very popular among foreign consumers. In the future, the company will continue to expand its overseas bases and establish overseas automobile factories. Through the dual output of technology and brand, it will enhance the popularity and influence of Changsha auto parts brands in the international market.
In recent years, Hunan auto companies have accelerated their "going overseas" and achieved remarkable results. Changsha Tengyue Automobile Trading Co., Ltd. realizes the full-link service of second-hand car export through the cross-border e-commerce platform, and shortens the delivery cycle by combining the overseas warehouse layout, becoming a benchmark for localized services; Bosch Automotive Components (Changsha) Co., Ltd. relies on the global supply chain network to export chassis system parts to the European market, and reduces tariff costs by setting up factories in Mexico, Morocco and other places; Hunan Qianyang Automobile Sales Co., Ltd. and other first batch of cooperative enterprises, with the help of platform traffic and digital tools, have achieved an annual growth of more than 40% in the export volume of accessories such as headlights and brake pads.
